
Rationing during World War II forced her to cut back production due to the restricted availability of quality ingredients. Rudkin moved the growing business out of her kitchen and into her garage, and then into a factory in 1940. Rudkin's husband Henry, a Wall Street broker, began taking loaves of bread with him to New York to be sold in specialty stores. Her first commercial sale was to her local grocer in Fairfield, Conn., Mercurio’s Market. Her son's doctor recommended the bread to his other patients and encouraged her to sell it to the public.

Margaret Rudkin began baking bread in 1937 for her youngest son, Mark, who had asthma and was allergic to most commercially processed foods. On January 18, 2023, the company announced plans to close their Norwalk headquarters, consolidating jobs held there to Campbell Soup Company headquarters in Camden, New Jersey. Castel granted Pepperidge Farm’s motion to dismiss “in its entirety.Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's 123-acre farm property in Fairfield, Connecticut, which had been named for the pepperidge tree.Ī subsidiary of the Campbell Soup Company since 1961, it is based in Norwalk, Connecticut. The complaint does not plausibly allege why a reasonable consumer also would believe that the use of butter precluded secondary usage of other fats or oils, either as an additional shortener or for external application to enhance the crackers’ appearance.” A reasonable consumer who encountered defendant’s packaging would accurately understand the ‘Golden Butter’ cracker to be shortened and flavored with butter. He continued, “A reasonable consumer could believe that Golden Butter described the product’s flavor and was not a representation about ingredient proportions.

“Butter is the second ingredient listed in the ingredients list, after flour but ahead of vegetable oils, suggesting that butter predominates over other fats or oils,” Mr. Castel, the product’s packaging “accurately indicated that the product contained butter, and the ingredients list confirmed that butter predominated over other oils and fats.”
